In a real estate market where a property is increasingly discovered online first, the experience offered on an agency’s website can make all the difference.
That’s the whole point of the partnership between Apimo and Roomvo: to introduce a new dimension to restyle, by letting visitors customize the interior themselves according to their tastes and preferences. Because when it comes to interior design, tastes are subjective, everyone can envision the property in a way that reflects their own style and better picture themselves living there.
Each visitor explores their own version of the property, and the agency gets a listing that keeps buyers on the page and leads them to get in touch.
From a property listing, visitors can explore different atmospheres, change flooring, modify walls or try a different style.
The result: a more interactive listing, a better-presented property and an experience designed to guide buyers towards making contact.
Restyling is no longer limited to preparing a property for a photo shoot. With Roomvo, it becomes a digital tool for visualization and commercial value enhancement.
Did you know that 49% of real estate professionals surveyed observed a reduction in time on the market for staged properties?
That’s one of the findings from the 2025 Profile of Home Staging by the National Association of REALTORS® (NAR).
And visualization also plays a key role:
👉 83% of agents say staging helps their clients visualize a property as their future home.
👉 31% report that their clients are more likely to visit a property after discovering it online when it has been staged.
The Real Estate Staging Association (RESA) also reports, based on its Q3 2025 sample, an average time on market of 19 days for properties that received professional staging services.
These figures highlight one essential point: as real estate journeys become increasingly digital, enhancing the customer experience has become a true driver of differentiation and business growth. Taking visualization further means offering buyers a more engaging experience while creating new opportunities for real estate agencies.
With Roomvo, traditional restyle becomes a digital experience.
Visitors can start with a photo and explore different design possibilities.
In just a few clicks, they can:
🎨 change colours and walls
🪵 try different flooring options
🛋️ change the atmosphere of a room
✨ explore different styles
🔎 discover the products used in the visualizations
The goal is simple: turn curiosity into visualization.
Instead of simply looking at a room, visitors can start imagining what it could become.
An outdated floor. A very personal colour. An empty room.
These are all elements that can distract from a property’s true potential.
With Roomvo, buyers can go beyond what’s already there.
They can test. Compare. Imagine.
And, most importantly, start thinking:
“What if this were my home?”
This new dimension can help build buyer confidence and make their property search more concrete.
For the agency, it’s also a new way to showcase its listings and differentiate its digital experience.
This is where the Apimo x Roomvo partnership really comes into its own.
An additional feature for agencies that choose an Apimo real estate website.
Roomvo enhances property listings and integrates directly into the browsing experience.
Agencies can offer a more interactive experience while keeping the visitor journey simple.
And above all, their website becomes a true tool for showcasing and promoting their properties.
Today, an agency website should be more than a showcase.
It should attract. Present. Inspire. Convert.
With Apimo x Roomvo, digital becomes an extension of the property marketing strategy.
A new way to showcase listings.
A more engaging experience for buyers.
And a website that works harder for the agency’s business.
More interactivity. More visualization. More value around your listings.
Turn your website into a true business tool, connected to your Apimo CRM.
👉 Build my real estate website connected to my Apimo CRM
Roomvo is the leading visualization platform for the real estate and home decor industries, with millions of consumers using the platform monthly. Leveraging proprietary technology, Roomvo empowers real estate professionals, homebuyers, and homeowners to effortlessly reimagine spaces. A four-time Deloitte Technology Fast 500 winner, Roomvo is at the forefront of visual innovation across global markets. Learn more at roomvo.com or contact realestate@roomvo.com.
